Spring 2018
Bradesco: The Future of BIA
Reimagine virtual agent and envision future financial experience impacted by AI
The project addresses a general understanding the state of the art technologies in the Artificial Intelligence systems, such as machine learning and natural language processing and others. It focuses on virtual agents and their application to financial services aiming to envision how virtual agents can improve the relationship between banks and their customers.
The goal of the project is to develop a strategy starting from the development of a virtual agent able to deliver a customized experience and envisioning the application of AI technologies within Bradesco both internally to the organization and in relation to the customers. Bradesco and MIT Design Lab will work together, using a design thinking, multidisciplinary and human-centred approach.
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